Fletcher was one of the five founders of the famous London design house, Pentagram. His love of his craft seems to shine through in all his work, even the larger client work he did for Fortune Magazine, Reuters, Herman Miller and Pirelli. As he said himself,
I’d sooner do the same
on Monday or Wednesday
as I do on a Saturday or Sunday.
I don’t divide my life between labour and pleasure.
Having studied at the Royal College of Art in the 1950s and then Yale, he was foremost a painter and artist. This shows in all his work, which is less about grid like simplicity, which was so much apart of the 60s and 70s, but an organic style that was unique to him.
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